The Red River is the cultural and historical hub of western Canada, the site of early trading posts that spurred European settlement in the area. When the Red River Settlement was established in 1812, the river became the centre of agricultural development. The river that brought the people here also provided the rich soil and water that nourished market gardens along its banks.

Out of these market garden operations evolved the Manitoba Vegetable Growers Association, now known as Peak of the Market.